Lets just put it this way: "Shades of Cool" is shady and cool, but it's not a major win for Lana Del Rey. It's pretty much just a bit above average for her, falling behind both its predecessor ("West Coast") and its fellow (and most comparable) track "Born to Die". Interestingly enough, it draws you in for more and more each time you give it a listen (captivating).
Nevertheless, "Shades of Cool" still blows away all the competition. It's swelling with passion, oozing with remorse and remains more classy and straightforward than anything else you'll see on the iTunes Top 200.
So how does Ultraviolence look at this point? The tracks seem to have more variation this time around (compared to the Born to Die album era) which of course is a major positive. Hopefully it shapes up well. If these two singles ("West Coast" and "Shades of Cool") are any indication, the new album won't be flawless but it will still take a dig into the cheesy indie pop/pop/alternative tracks that are currently dominating US radio.
Rating: 81% (B-)
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