Chart Highlights: Vita Chambers Hits High With "Masquerade"; Steep Decline for Gaga

After opening in the #1 position last week, Lady Gaga's "Applause" again rules the penthouse. Despite spending another week on top, the song only racks 109 spins, which is still amazing, but is down sharply from last week's total (-31.45%). "Applause" becomes the first song to ever tally over 100 spins in two weeks each. With this information, the new airplay calculation for its third week is the mid to high 90s (97) that would be off about 10% from this week's total (-11.01%). That should still be enough to rank it #1 and after that the song should stabilize itself around the low 90s to mid 80s.

Ayah Marar and Clavin Harris stay at #2 with smash hit "Thinking About You". Last week it hit a new high in total airplay with 109 plays. This week it sinks to a still excellent 91 plays (-16.51%). This marks its second highest airplay week. Ayah Marar additionally opens lower on the chart with a new song titled "Mind Controller" from the album The Real, which was just released in the USA about 6 weeks ago.

Avril Lavigne moves 5-3 with second official single "Rock n Roll". The song follows the #1 peaking "Here's to Never Growing Up" as the next top 5 single. This week it heavily benefits from the release of the song on iTunes, the success of the music video and just being up overall in airplay.

Lana Del Rey slides one position (3-4) with the remix of "Summertime Sadness". After garnering 104 plays last week, the song dips to 83 plays (-20.19). Just last week it took the Airplay Gainer ribbon when it jumped up 28 positions, off one spot from the record of "Biggest Week to Week Position Gain" which is currently held by Nicole Scherzinger's #10 peaking "Boomerang".

Macklemore & Ryan Lewis slide 4-5 with "Same Love (feat. Mary Lambert)". It becomes the duo's first non number 1 hit. It peaked at #2 for 3 consecutive weeks just recently. Despite the continued drop, the performance with Jennifer Hudson at the VMAs on Sunday night might help propel it upwards.

Mia Martina rebounds 8-6 after previously peaking at #4 on the chart with "La La". It became the most voted song of the week on Twitter and this honor (1st one to get boost) allows it to climb up two spaces this week. You can vote every week by tweeting to me here!

The Imagine Dragons slide 6-7 after hitting a new high last week with only top 10 single "Radioactive". Based on the overall competition in the top 10 and even 20, this small dip could very well be the end of this song. If it continues to sink, it will likely end up below the top 10 in a few weeks. This will not be a small dip, it would probably cause the song to even fall out of the top 20, as most songs departing the top 10 topple quickly (example: "Can't Hold Us (feat. Ray Dalton)" by Macklemore & Ryan Lewis had an excellent run on the chart, but quickly got sucked into the top 20 vortex and ended up dipping 9 positions while departing the top 10. It moved downward 10-19 that week).

Robin Thicke's monstrous hit single, and former two week front runner "Blurred Lines (feat. Pharrell and T.I.)" drops down one rung to #8 (7-8). If it continues to stay within the top 10, Robin Thicke could potentially have a running streak of consecutive weeks in the top 10. This is possible due to "Give It 2 U (feat. Kendrick Lamar)" quickly and rapidly rising through the top 20. Although this is possible, it wouldn't even come close to the record for an artist (hem hem Rihanna) and is still unlikely. More news on this story as it develops.

Vita Chambers returns to the top 10 for the first time in months with the number 9 debuting song "Masquerade. The last time I had the pleasure of writing about a Vita Chambers song debut was December 14th, 2012 when "Fix You" debuted at No. 10 with 56 plays. It later went on to peak at #1 for 4 consecutive weeks and become one of the biggest songs to ever hit the chart. Also please note that most artists don't achieve this feat with their first single. The funny thing is, "Masquerade" opened 1 position higher and had a three day start of 68 plays (+21.42%). Who knows what would have happened if it had started at the beginning of the week. Could it have dethroned "Applause"? We will never know.

Finally Ellie Goulding stalls at #10 with her newest track "Burn" from the just released re-issue of Halcyon, titled Halcyon Days which hit stores Tuesday, August 27th, 2013. The song follows Ellie's other singles to reach the top 10: "Figure 8" which peaked at #1 for two consecutive weeks, "Lights" and "I Need Your Love (feat. Calvin Harris)" which both stopped at #4. "Anything Could Happen" is also notable for reaching #11 (ugh... so close), and it is also notable that both "Under Control" (peaked #23 so far) and "You, My Everything" (peaked #25 so far) succeeded the song. This brings Ellie's total to as follows:

#1's: 1
Top 5's: 3
Top 10's: 4
Top 20's: 5
Top 30's: 7
Charting Titles: 7

Come back tomorrow for the full chart!