In less than 4 years of being a professional singer, Jessie J has experienced everything that artists normally take many, many years (if not decades) to experience. She's had a massive first album with 5+ chart hits, been featured on numerous soundtracks (The Mortal Instruments, Kick Ass 2, Easy A, etc.), shaved her head, broken her leg, experienced severe controversy (The Voice UK), released an album that was considered a critical and commercial failure and experienced a second coming in career. As an example, it took Britney Spears over a decade to complete a similar cycle (maybe 12 years), while it took Madonna roughly 25 years.
After the surprising outcome and subsequent success of the lead single from Sweet Talker, "Bang Bang", which was billed as Jessie J, Ariana Grande & Nicki Minaj, people were finally starting to hop back onto the Jessie J bandwagon. All of a sudden, the British artist announced that she'd be releasing a new album to worldwide retailers on October 14th. Several days later, a not so good looking album cover was released and the album's tracklist soon followed. But does Sweet Talker having anything else besides "Bang Bang" that's 'sweet enough' to be marketed toward potential buyers and listeners? Based on what happened with her last album cycle ("Wild" and Alive), you'd think not. Fortunately, Sweet Talker is a marked improvement over J's previous album. In fact, I'd consider it her best if you (like me) think songs exclusive to Who You Are: Platinum Edition should be considered excluded because they were also released as a separate EP.
While "Burnin' Up (feat. 2 Chainz)" is similar to some other songs we've heard recently (the french horn element has been really popular this year in grimy pop songs), it's diverse enough to be chalked up to a win. Here's what I said about it upon release:
"Burnin' Up (feat. 2 Chainz)" couldn't fit her new style better. Similar to Cheryl Cole's "Crazy Stupid Love", "Burnin' Up (feat. 2 Chainz)" is a trap inspired dance number with an irresistibly catchy chorus. The addition of a featured rap verse from 2 Chainz doesn't really feel necessary, but in this case, it doesn't detract from the quality of the song either. Bound to be an instant hit, "Burnin' Up (feat. 2 Chainz)" should easily replicate the success of "Bang Bang" in a handful of countries (namely the United Kingdom, Ireland and Scotland) and could potentially be another hit for the artist in the United States (where "Bang Bang" has reached #3).




















