I've never been a real big fan of Kendrick Lamar, but something about his latest release ("i") just feels special. It's not hard core rap, but its not something that doesn't count as rap either. It's a nice balance between grungy roots of Hip-Hop/Rap music and the stripped down works of R&B/Soul, something you don't see in a critically acclaimed rapper that often.
"i" has a funky beat and an instantly recognizable and catchy chorus. I can definitely see this becoming a massive success for Lamar, who just became a mainstream artist less than two years with the release of his most successful single to date ("Swimming Pools").
Unfortunately, "i" is likely to be overshadowed by the hype coming off of next week's major releases. See my post here to read more about this. By the way, "i" is predicted to sell just under 80,000 copies by the end of the tracking week (closing, Sunday, September 27th). That should be considered a strong win, given the lesser popularity of rap tracks in this day and age.
Either way, you'll want to give this track a quick look!
No comments :
Post a Comment