It's going to be a tough frame for everybody next week, with "top selling singles" from Tove Lo, Jessie J, Meghan Trainor and Taylor Swift being joined by a slew of hotly anticipated singles from Fergie, One Direction, Lorde and more.
Note: This post is corollated directly with sales on iTunes and placement on the Billboard Hot 100. It doesn't reflect what will happen on the CDS Music Chart Hot 50 come the week of September 29th.
2014 hasn't been slow per say, with a handful of tracks clocking in massive opening and subsequent week totals (in terms of downloads on iTunes and other platforms in the United States), but aside from "Shake It Off", "Happy", "Dark Horse", "Problem", "Fancy", "Bang Bang", "Anaconda" and "All About That Bass" (and a handful of others), the year's sales has been severely dull. Only one single (Taylor Swift's "Shake It Off") has clocked in with an opening frame above 500,000, compared to several songs which had already done so by the same point in 2013. Songs are still selling in high volume, but they just don't stick as well (let me know when you find MAGIC!'s "Rude" on the iTunes top selling chart).
Thankfully, some of the biggest hit makers of the past decade are rejoining the competition with new releases rolling out this upcoming Tuesday (September 29th) to stir up the pot a bit. This slight overhaul in the market could potentially equate to a sharp rise in single sales. As to how long this could last, I honestly have no idea (mainly because songs this year have had sharp upward movements followed by sharp downward movements on iTunes; the Billboard Hot 100 has had longish running #1s this year, but that's thanks to Radio plays and online streams for the most part).
One Direction
Among all major new releases, One Direction's "Steal My Girl", from their forthcoming new album FOUR, is extremely likely to launch with the highest sales. Based on previous lead single releases by the group in the United States, the single should open past 300,000 but no higher than 350,000. That could be just enough to lock up a top 5 debut on the United States Billboard Hot 100 and a #1 debut on the Digital Songs chart.
What separates One Direction from the rest of the crowd? Their massive track record thus far. As mentioned prior, the group has had smash singles every time they release something new, with every new single (released before an album) debuting with sales of 270,000+. This time around, pre-orders for their new annual November album began earlier than normal. FOUR was available for pre-order several weeks ago, prior to the release of a new single. That means that when "Steal My Girl" is released, all pre-orderers will instantly receive the track through an e-mail code (with each of these transactions counting as first week digital downloads if they are in fact redeemed by the user within the first week of release; in the case of One Direction, it's likely that fans will be waiting at their computers hours in advance just to prepared, so missing the deadline shouldn't be a big problem).
Additionally, a viral campaign that spurred 1.1 million free downloads of their single "Fireproof" in a single day, and a massive roll out for "Steal My Girl" (which surprisingly included one of the band members leaking 20 seconds of the track to generate some hype) are further signs thatthe band the band's media team have taken lots of bold risks that could wind up becoming a positive for the group. The 20 second snip-it has been played 1.85 million times since launching a single day ago. Check it out below.
Among all major new releases, One Direction's "Steal My Girl", from their forthcoming new album FOUR, is extremely likely to launch with the highest sales. Based on previous lead single releases by the group in the United States, the single should open past 300,000 but no higher than 350,000. That could be just enough to lock up a top 5 debut on the United States Billboard Hot 100 and a #1 debut on the Digital Songs chart.
What separates One Direction from the rest of the crowd? Their massive track record thus far. As mentioned prior, the group has had smash singles every time they release something new, with every new single (released before an album) debuting with sales of 270,000+. This time around, pre-orders for their new annual November album began earlier than normal. FOUR was available for pre-order several weeks ago, prior to the release of a new single. That means that when "Steal My Girl" is released, all pre-orderers will instantly receive the track through an e-mail code (with each of these transactions counting as first week digital downloads if they are in fact redeemed by the user within the first week of release; in the case of One Direction, it's likely that fans will be waiting at their computers hours in advance just to prepared, so missing the deadline shouldn't be a big problem).
Additionally, a viral campaign that spurred 1.1 million free downloads of their single "Fireproof" in a single day, and a massive roll out for "Steal My Girl" (which surprisingly included one of the band members leaking 20 seconds of the track to generate some hype) are further signs that
No comments :
Post a Comment