How the Grammys Will Be Negatively Impacting You For the Next Week or Two

Beyoncé performing "Drunk In Love" with Jay Z at The 56th Annual Grammy Awards on Sunday night.

I'll never fully understand why nearly 30 million Americans watch a 3 hour award show that honors singers based on the opinion of a mere 150 recording industry "experts". While they aren't supposed to incorporate anything into their votes other than "quality" alone.

Still, a few recording artists dominated the ceremony. If that isn't a coincide than I don't know what is. Anyway, let's take a look at how the Grammy Award ceremony will be negatively impacting you and the rest of America for the next week or two.

Every year in late January/early February, America honors music that was released between September of 2 years before and September of the year before. Songs that dominated the year before, are honored and performed on stage. Following these performances, songs that were just starting to cool off, reheat and set fire to the charts (yet again).

This year, Daft Punk, P!nk, Beyoncé and Imagine Dragons are among the main acts to see a large sales boost. According to Billboard, P!nk's previous Billboard Hot 100 #1 single "Just Give Me A Reason" grew approximately 130% in downloads to 40,000 copies sold. Daft Punk's "Get Lucky" (which was hailed as one of the worst tracks of 2013 by me) hovers at #11 as of Wednesday night on the iTunes store (down from #5 earlier this week). The song grew heavily and its parent album, Random Access Memories, grew at least 75%. Beyoncé's "Drunk In Love (feat. Jay Z)" is #5 on the iTunes store right now. Before the Grammy Awards, it hovered around #15. Imagine Dragons re-released #3 peaking "Radioactive" with Kendrick Lamar on iTunes. As a result, the new version ranks #4 and the original is #30.

While this is good for the respective artists, it temporarily pushes songs that have already been pushed to their extremes (old songs that you've heard thousands of times). This pushes current popular songs downward and creates a 1-2 week process of re-marketing the newer songs on the market that were just starting to become hits. It also causes an uneven balance on other platforms and just makes everything a mess.


Fortunately, this year's effects are starting to quickly wear off. I still predict that it will be another week before order is restored in the music world.