Tuesday, March 25, 2014

Chart Highlights: "G.U.Y" Blasts Onto Chart


Before we dig into all the Lady Gaga madness, I would like to start from the #1 position and work our way down from there. Here goes. As a side note, I am no longer producing weekly chart videos!

Last week's chart leader, OneRepublic's "Counting Stars", tallies a second frame atop the tally. Its two week reign (so far) atop the chart was preceded by a record smashing 10 weeks in the #2 position behind 4 different #1 singles. The track racks an impressive 18th week in the top 10 and a 16th in the top 5 alone.

Beyoncé's "Drunk In Love (feat. Jay Z)" rides into the #2 position (+1). It marks Beyoncé's highest chart rank in her history as well as Jay Z's highest position. Additionally, the track leads R&B/Hip-Hop Songs for a 6th consecutive week.

Shakira's "Empire" drops 2-3 this week. To crunch into the cold numbers, "Empire" slides to 84 spins (-2), marking a 2.3% drop. In terms of longevity, the song is clearing lacking. After a brief 2 week run at the summit, the song is already sliding. With its continuous slides, it's hard to tell whether or not the track's long term run will be much of anything, and it could wind up below 650 at this point. While that's a possibility, it's unlikely considering Shakira's new album will be released next week (that will help refuel the song). To date, the song has shifted just under 200 overall chart points.

Lorde's "Team" soars 8-4. In doing so, it becomes Lorde's first ever top 5 single. She previously reached as high as #8 with "Royals" in late 2013. While "Royals" was initially a contender for the #1 position, by the time it reached the upper tier, it was already losing steam. It was also over promoted on US radio, making me lose interest rapidly. "Team" on the other hand is being promoted just enough for it to soar up the list, instead of quickly tumbling. At this point it's hard to tell if this track can crack the #1 spot; Beyoncé keeps pushing, Shakira is releasing a new album, and OneRepublic is showing no signs of slowing down.

Katy Perry’s “Dark Horse (feat. Juicy J)” slides 4-5 this week. The song is PRISM's 4th top 5 entry to date (making the album more successful than ARTPOP; overall). "Unconditionally" hit #1, "Walking On Air" debuted and peaked at #2, and "Roar" eventually climbed as high as #3 back in 2013. Katy Perry is the first artist to peak at #1,2,3,4 with 4 singles from the same album. The song still holds at #1 on the Pop Songs list with (ahead of "Counting Stars" and "Empire" though they rank higher on the cumulative top 50).

Shakira's "Can't Remember To Forget You (feat. Rihanna)" adjusts down 5-6. It previously peaked at #3 for a record breaking 3 weeks. Kelly Clarkson's long running "People Like Us" previously held that spot for 2 weeks in 2013. As I previously noted in my album review for Shakira's new disc, this track is actually one of her most underwhelming new tracks. Given that, this quibble of a song will likely be a tiny blemish on Shakira's track record. It is likely to close below 800 at this point. I know I keep changing my prediction every week, but as a track gets closer to exiting the top 10 it gets closer to what I call the "teen vortex". If you are a new reader and don't know what I'm referring to: the "teen vortex" is an area on the chart where slow rising songs often peak and where dropping songs can quickly tumble. As an example, "Applause" peaked at #1 for a record smashing 11 weeks but quickly fell 9-14-20 and now ranks #35 a few weeks later as a result.

Ayah Marar slides 6-7 with "Mind Controller" after holding at #1 for a 3rd straight week. The song was Ayah's 2nd overall #1 single as her guest spot on Calvin Harris' "Thinking About You" propelled her to #1 back in August 2013. Just about 8 weeks ago, Ayah scored the largest chart re-entry in history when "Mind Controller" rebooted within the top 10 (#6). The only other song to re-enter the chart within the top 10 is "Young" by Tulisa which blasted to #8 back in 2012. This week, overall points for "Controller" were down a noticeable 4% which contributed to its single position fall this week.

John Newman's "Love Me Again" moves 9-8. The track previously held at #10 for two straight weeks. The song's success is due in part to the fact that the track exploded in the UK and other European countries in July 2013. Its success has carried overseas and the track is a HUGE contender for reaching #1 at some point. Reasons? It is continuing to build, it is receiving love from US Radio and fan support has been phenomenal.

Pharrell rockets 13-9 with Despicable Me 2 track "Happy". Fueled by monstrous track sales, enormous airplay gains and all around exposure, the track shoots into the top 10 for the first time in its short 2 month run. While it's moving over 1/4 million copies per week, the track is becoming over saturated. Unfortunately for Pharrell, I tend to stop listening to songs that get over played. It's highly likely that this song peaks fairly soon.

To round out the top 10, Jason Derülo’s “Talk Dirty (feat. 2 Chainz)” dips 7-10. The track previously hit a highpoint of #7, where it peaked for 4 non-consecutive weeks. Though it's hard to tell if it will rebound, it has a fair chance given the fact that songs in positions #5-7 are all dropping in points. On the other hand, "Dirty" remained fairly even with performance rates it saw in its last frame.

Right outside the top 10, Sia's first solo single since 2010, "Chandelier", swings onto the chart at #11. Garnering the "Hot Shot Debut" tag on this week's chart, "Chandelier" opened on par with my initial estimates and predictions. It also benefited from stellar reviews and a 2 point bonus for picking up votes this week.

Just a tad lower, Lady Gaga re-enters the chart at #24 with her 4th album's 3rd official single. "G.U.Y (Girl Under You)" blasts back with an enormous amount of buzz, hype and votes. On Friday alone (the last day of tracking), the track scored an impressive 17 votes as "Song of the Week". That buzz came from the huge Twitter ordeal that preceded the release of the song's official 12 minute long video. As hype continues to grow and the video's release affecting next week's chart, the song could ultimately reach the top 10 next week. I only had 1 day of data for this past week (Friday), so it's hard to give a prediction. The prediction will be coming shortly.

Come back for the chart!

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