In less than 4 years of being a professional singer,
Jessie J has experienced everything that artists normally take many, many years (if not decades) to experience. She's had a massive first album with 5+ chart hits, been featured on numerous soundtracks (
The Mortal Instruments, Kick Ass 2, Easy A, etc.), shaved her head, broken her leg, experienced severe controversy (
The Voice UK), released an album that was considered a critical and commercial failure and experienced a second coming in career. As an example, it took
Britney Spears over a decade to complete a similar cycle (maybe 12 years), while it took
Madonna roughly 25 years.
After the surprising outcome and subsequent success of the lead single from Sweet Talker, "Bang Bang", which was billed as Jessie J, Ariana Grande & Nicki Minaj, people were finally starting to hop back onto the Jessie J bandwagon. All of a sudden, the British artist announced that she'd be releasing a new album to worldwide retailers on October 14th. Several days later, a not so good looking album cover was released and the album's tracklist soon followed. But does Sweet Talker having anything else besides "Bang Bang" that's 'sweet enough' to be marketed toward potential buyers and listeners? Based on what happened with her last album cycle ("Wild" and Alive), you'd think not. Fortunately, Sweet Talker is a marked improvement over J's previous album. In fact, I'd consider it her best if you (like me) think songs exclusive to Who You Are: Platinum Edition should be considered excluded because they were also released as a separate EP.
Although there are some distinct problems with several song on the album, the set as a collective piece feels like it works well enough to drum up enough sales. It has the already recognizable "Bang Bang", the album's instantly catchy second single ("Burnin' Up") and most surprising win of them all: the album's title track ("Sweet Talker"), which is mild yet extremely powerful at the same time.
While "Burnin' Up (feat. 2 Chainz)" is similar to some other songs we've heard recently (the french horn element has been really popular this year in grimy pop songs), it's diverse enough to be chalked up to a win. Here's what I said about it upon release:
"Burnin' Up (feat. 2 Chainz)" couldn't fit her new style better. Similar to Cheryl Cole's "Crazy Stupid Love", "Burnin' Up (feat. 2 Chainz)" is a trap inspired dance number with an irresistibly catchy chorus. The addition of a featured rap verse from 2 Chainz doesn't really feel necessary, but in this case, it doesn't detract from the quality of the song either. Bound to be an instant hit, "Burnin' Up (feat. 2 Chainz)" should easily replicate the success of "Bang Bang" in a handful of countries (namely the United Kingdom, Ireland and Scotland) and could potentially be another hit for the artist in the United States (where "Bang Bang" has reached #3).
Not only should it become a big hit, it could end up topping the United Kingdom charts as well.
As for other standout tracks, "Sweet Talker" would be my next favorite song from the album. While starting off much slower than the album's previous two singles, "Sweet Talker" packs a powerful punch, bolstered by impressive vocals from both the artist and her back up vocalists as well as a think skinned beat composition arranged by world class DJ Diplo. With a whizzing beat and out of the box production, the track feels like it could work on Adult Contemporary, Pop, Rhythmic and possibly Rap (if she re-releases the song to feature Tinie Tempah, the artist featured on the live version) radio formats and, while its likely that it won't, could become a hit in the United States.
However, there are several areas that need significant work. Elsewhere, on tracks like "Fire" and "Loud (feat. Lindsey Stirling)", Jessie J is thrown increasingly dramatic back beats. Unfortunately, the writers of those works decided that short handing the chorus and several portions of the verses would go unnoticed... untrue. I will applaud "Fire" for being in the style of a John Newman song (a style I like; he co-wrote it), but it just has too many kinks to work well. As for "Loud", Jessie J literally says the word loud nearly 100 times within the 4 minute and 30 second song. Violinist Lindsey Stirling doesn't add any value to the track at all; she's completely worthless on this song. I was expecting something along the line of Stirling's own "Shatter Me" (which would be a standout on this album). Unfortunately, no such luck. This is the biggest disappointment for me from the album.
Back to other tracks that deserve attention would probably be "Strip" and "Masterpiece". "Strip", while being reserved for the deluxe edition, is written and sung in the same vein that the artist's hit single "Price Tag" was. I could see it being used as a promotional tool/eventual single later on in the album cycle to drum up sales of the premium priced deluxe edition.
Overall, I'd say it's worth the purchase... Alive wasn't.
Rating: 81/100 (B-)
Positive
